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Speaking Engagement: Pepperdine University Graziadio School of Business and Management: Route East: Navigating Business Opportunities in China

On September 20, 2006, JMBM Intellectual Property Chairperson Rod S. Berman was part of a panel discussion entitled, "Route East: Navigating Business Opportunities in China." Rod focused on patent, trademark and copyright guidelines for conducting business in China.

As China continues to make progress towards a market economy, businesses around the world are ramping up their efforts to tap into the country’s huge marketplace consisting of 1.3 billion consumers. However, this new fertile landscape is not void of challenges. For both small and large-sized businesses, the growth opportunities in China are too immense to ignore. This panel of experts provided tools and basic understanding of doing business with China.